When looking at potential colleges, families often look first to the price-tag associated with the institution—and it makes sense, considering tuition prices have gone up in the last few decades. Some students don’t bother applying to colleges that are “out of their price range,” because even if they got in, they wouldn’t be able to pay for it ... right?
Sticker vs. Net Price
People oftentimes look at what’s called the sticker price, or the published price, of attending a college. The sticker price can frighten off potential students with its high amount. For example, Stanford’s published annual sticker price (as of 2016) is nearly $65,000. That number alone would cause many great students to cross Stanford off of their college list. But hold on, because there’s another, more important price to consider—net price.